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Johnson's Top-To-Toe Bath Cotton Touch is Ultra light and gentle for newborn's sensitive* skin Your baby's skin is up to 30% thinner than yours so it needs ultra gentle and delicate care. - Blended with 100% natural cotton - Designed for newborn sensitive* skin - Leaves skin soft & clean - Rinses easily, residue free *(vs. adult skin) - No Added parabens, phthalates or dyes. Hypoallergenic