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OVERVIEW: - Johnson's ® Top-To-Toe™ hair & body baby bath gently cleanses delicate newborn skin and as mild as pure water. - Newborn skin both absorbs and loses moisture faster than adult skin so it needs superior moisturization - pH Balanced & Hypoallergenic - Suitable for newborns from first use - Tested with pediatricians HOW TO USE: - Remove seal to open. Wet baby's body with warm water, apply bath with your hand, wash cloth or puff, gently lather & rinse.