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Description Brushing only cleans 25% of your mouth, Listerine cleans virtually 100% A breakthrough multi-action formulation containing natural lemon and salt that provides naturally whiter teeth in 2 weeks Unique formula of 4 essential oils that deeply penetrates to kill bacteria *Teeth only made up 25% of mouth ** Based on US clinical study in 2013 Usage instructions Use 20ml full strength, rinse the teeth and gums for 30 seconds, twice daily as part of usual oral hygiene. Do no swallow